3rd Eye Expands Safety Solutions Suite with 360 Camera System and Reverse Automatic Braking

3rd Eye expands their suite of safety solutions - 360 cameras, reverse automatic braking

New technology enhances fleet safety, improves visibility, and helps vocational fleet operators proactively mitigate potential risks, protect assets, and optimize operations.

Chattanooga, TN – (March 10th, 2025) – 3rd Eye^®, part of Environmental Solutions, a segment of Terex and a leading provider of integrated fleet hardware and technology, announced the expansion of its safety solutions suite with the introduction of the 360 Camera System and Reverse Automatic Braking Technology. These innovations build upon an already robust suite of safety solutions designed to enhance driver awareness, improve visibility, and provide fleet operators with powerful tools to help mitigate potential risks.

Blind-spot collisions and backing incidents remain among the most frequent and costly risks for commercial and vocational fleets. Limited visibility requires drivers to navigate with extreme caution, yet even the most skilled operators may struggle to detect hazards. Backing-related incidents are also a leading cause of injuries and accidents across a wide range of industries, including waste and recycling, utilities, construction, public works, delivery, and emergency response, among others, highlighting the need for enhanced situational awareness.

To help address these challenges, 3rd Eye has introduced its 360 Camera System, which provides a seamless, real-time bird’s-eye view of the vehicle’s surroundings. Unlike traditional mirrors or single-camera setups, this system dynamically integrates multiple HD camera feeds and displays them alongside live video on a spacious in-cab monitor. By expanding visibility, it helps operators navigate congested job sites and unpredictable traffic with greater confidence, improving awareness and reducing the potential for incidents.

3rd Eye Reverse Automatic Braking Technology builds on this enhanced visibility by adding an additional layer of protection. When a potential hazard is detected behind the vehicle, the system provides visual and audible alerts before automatically applying the brakes if the risk persists. This proactive safety measure is designed to help fleet operators minimize the potential for collisions, reduce operational downtime, and enhance protection for pedestrians, cyclists, and workers in high-risk environments. The system integrates seamlessly into 3rd Eye’s digital platform, allowing fleet managers to capture and review safety events for coaching and training opportunities.

Eric Monsen, Vice President of Sales and Marketing at ESG, said, “At 3rd Eye, safety is at the core of everything we do, and we are committed to continuously advancing the technologies that support it. The 360 Camera System and Reverse Automatic Braking solutions provide fleet operators with powerful tools to further improve visibility, mitigate risks, and protect their most valuable assets, their people.”

Beyond real-time monitoring, 3rd Eye’s cloud-connected platform continuously records and stores high-definition video, providing fleet managers with a valuable record of events within an easy-to-navigate customer interface. This data helps support fleet safety initiatives, provide visibility into operations, and assist in driver coaching and education.

“With real-time connectivity, our system doesn’t just support safety, it provides actionable insights for fleet operators,” added Robert Mitchener, Director of Digital at 3rd Eye. “By combining intelligent camera systems, advanced AI, expert monitoring, and customizable fleet analytics, we’re delivering a smarter, more informed way to manage commercial vehicle operations.”

3rd Eye’s expanded safety suite is designed for industries that rely on commercial vehicles, providing blind spot awareness, proactive risk management, driver training opportunities, and tools to help improve operational efficiency and compliance. Fleet operators can integrate these advanced solutions to support a safer and more effective fleet management strategy.

To learn more about 3rd Eye’s 360° Camera System, Reverse Automatic Braking, or its hardware, digital products, and other solutions, visit www.3rdeyecam.com.

About 3rd Eye

3rd Eye was formed in 2001. The company provides real-time Vehicle Function/Route Performance Analytics and also uses state-of-the-art camera systems to capture and document in-cab and external events to improve the safety, reliability, and profitability of collection fleet operations. 3rd Eye is committed to ongoing innovation, engineering excellence, and impeccable business ethics. For more information about 3rd Eye, visit www.3rdeyecam.com, the 3rd Eye Facebook page, or follow us on LinkedIn.

About Environmental Solutions Group

Environmental Solutions Group (“ESG”), moving forward as Environmental Solutions, a Segment of Terex, encompasses industry-leading brands, Terex Utilities, Heil^® Environmental, Marathon^® Equipment, 3rd Eye^®, Soft-Pak^®, The Curotto-Can^®, Parts Central^®, and Bayne^® — to create a premier, fully integrated equipment group serving the solid waste and recycling industry. Through extensive voice-of-customer outreach, in-house engineering and manufacturing capabilities, a wide-reaching service network, and proven industry expertise, ESG is focused on solving customer problems through environmentally responsible products and providing world-class support. For more information about ESG, visit terexesg.com, the ESG Facebook page, or follow ESG on LinkedIn.

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